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SBICAPS is proud to be associated as the Left-Lead Banker for the successful ₹423 Crores IPO of R K Swamy Limited

SBICAPS continues to lead the Indian Equity Capital Markets, successfully raising
~INR 2.6 Lakh Crores for its clients since April 2020

2024

Only Indian Integrated Marketing Services Company of scale to get listed
on the Indian bourses

SBICAPS Value Add

  • SBICAPS positioned R K Swamy as a key player in India’s integrated marketing service sector with a differentiated high-growth story
  • SBICAPS delivered stellar performance with the highest procurement amongst the 3 BRLMs with a 59% share of the
    Anchor Book
  • SBICAPS played a crucial role in hand holding the management throughout the IPO Process and converting marquee long-only investors

Company Highlights

  • One of the leading integrated marketing service groups in India, offering a single-window solution for creative, media, data analytics and market research services.
  • Track record of over five decades and are ranked 8th in terms of estimated operating revenue among the integrated marketing communications services groups operating in India.
  • Offer a comprehensive range of services in the following business segments: (i) Integrated Marketing Communications, (ii) Customer Data Analytics and Marketing Technology (iii) Full-Service Market Research and Syndicated Studies

Deal Summary

Issue Size 423 Crores
Issue Price 288
Issue Period March 4 – 6, 2024

Subscription Details*

Overall ~26.0x
QIB 20.4x#
NII (` 2-10 Lakhs) 32.1x
NII (> ` 10 Lakhs) 36.0x
Retail 34.2x
Total No. of Applications 8,63,293

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