Key Highlights and Value Add by SBICAPS – Investec (Left Lead BRLM)

Mrs. Bectors Food Specialities (Cremica) is a home grown branded packaged foods company present across biscuits and bakery products – it is backed by marquee PE investors – CX Partners and Gateway Partners

SBICAPS led from the front as the Left Lead BRLM to the INR 5,405mn IPO –

• Regulatory issues solved / approvals in record time – Launched the deal in a record time of 133 days from kick-off; Receipt of SEBI approval within 29 days of DRHP filing
• Despite COVID impact, convinced global & domestic investors with solid research and strongly positioned the Company as a quality, scaled-up consumer packaged foods brand with sustainable long term growth levers in place
• As international marketing coordinator to the IPO, strategized and led the widest institutional investor outreach with solid research support and generated the optimal mix of marquee long-only and deal players
• #1 in number of anchor FII investors, #1 in amount procured and #1 in overall number of investors
• Guided investors to the highest valuation band, higher than other lead banks
• Highest oversubscription ever for an IPO*: QIB 177x, NII 621x, Retail 29x. Overall 198x